Visit San Fransokyo Square

Brief: 2022’s D23 Convention announced that the long underwhelming Pacific Wharf area of Disney California Adventure Park would be reimagined to the film Big Hero 6 and it’s setting location of San Fransokyo. The announcement was a hit, reaching top three media coverage for that day.

As Pacific Wharf would remain open during construction, our team was tasked with developing digital, social, streaming, and OOH creative assets showcasing the new offerings of San Fransokyo square without having access to real-time asset capturing. In celebration of this new place, we leant in to San Fransokyo square as a real tourist destination straight out of a retro travel ad. The three videos we produced highlight the sights, food, shopping, and characters available as stamps on a passport, waiting to be checked off again and again.

Art Direction | Laney Roberts & Anika Utke

Copy | Eli Gee

Associate Creative Director | Jackie Soldano

Animation | Douglas Fuchs

Graphic Design | Sydney Lowe