San Fransokyo Square

Brief: 2022’s D23 Convention announced that the long underwhelming Pacific Wharf area of Disney California Adventure Park would be reimagined to the film Big Hero 6 and it’s setting location of San Fransokyo. The announcement was a hit, reaching top three media coverage for that day.

In celebration of this new place, we leant in to San Fransokyo square as a real tourist destination straight out of a retro travel ad. The three videos we produced highlight the sights, food, shopping, and characters available as stamps on a passport, waiting to be checked off again and again.